Oh, we're talking about the burning effect? That lasts a while, so if you're worried about that then, try again next week.The burning effect can be enjoyed a LOT when you can only play a few times a month, last time it came about I could only get on two days and was able to get a lot of the stuff done.What about the people complaining because they can only play one day a week at max because of busy lives so they're literally missing one of the only days they can play?If you can literally play 4 times a month, then you aren't really going to be able to enjoy the update much to begin with.
There are also the daily quest events and such, so I can say you're in fact wrong.
To those of you who think people are overreacting and should just patiently wait:This is a horrible comparison. You're not paying anyone to play this game.
1. Get a part-time job at a restaurant or something
2. When a customer comes and orders his food, tell him that it will be done in, like, 20 minutes
3. After 20 minutes, go to him and say "Oh I'm sorry sir, but there was a problem with the ingredients and I'm afraid that you'll have to wait for a bit longer - but I cannot and will not tell how much longer it will take"
4. After the food is prepared, take it to him - but then throw it away and say "Oh I'm sorry sir, but there was a problem with the food and I'm afraid that you'll have to wait for another few hours - but I cannot and will not tell how much longer it will take"
5. If he complains, then say "Dude, it's not the end of the world. Obviously you have no idea how difficult and time-consuming cooking can be. Grow up, be patient and do something else while you're waiting"
See what happens.